The Retail Market in the Middle East has seen a striking growth in the past years. With the idea of economic diversification, domains like Start-ups, Retail Companies, E-commerce companies, Food companies, Apparel companies, and Home Products companies now look forward to streamline the retail infrastructure and enhance the existing investment landscape by adopting digital solutions.
At Fusion Informatics, we intend to coup the interaction between a customer and a retailer. Since, the usage of technology has affected a customer’s notion of buying, we help in providing mobile and web development solutions that are based on technologies like Artificial Intelligence, Machine Learning, Blockchain, IoT, etc. Our intricate yet simple user experiences can provide better engagement opportunities to your business.
Create beautiful branded store with ease, right from scratch!
We have curated our own platform to provide you a ready to use packaged platform to launch your ecommerce store on the fly. We have amazing themes and layouts to match your brand. We can help in finding the right match for your customized needs
Responsive ecommerce Web and Mobile Design
The web and mobile design should be simple yet alluring to the customers. It is important to have an eye-catching UI for your application as well as a web page. This results in a positive effect on the client commitment and transformation rates. Contrast colors, catchy subjects and charming structures make your app and website stand out from all the other existing platforms.
Third party Integration
We provide third party integration services to enhance your ecommerce capabilities. This can range from 3rd party applications to integrating you’re your own CMS systems. This will help you create an efficient platform and attract more customers than usual.
Craft and showcase your impressive line of products
Product Catalog Management
It is a challenge for any retail app to manage the product data. With the growing age, customers demand for rich, consistent and structured product information about the options that are available on the retail site. This provides the customers with product description like pricing, brand, type of the product, details about the availability of a certain product in the inventory, product launching details, vendor location and details etc. With this kind of detailed product information showcased through mobile devices, it becomes easy for a customer to decide about the product if it's genuine or not.
Stock Inventory Management
The stock inventory management helps in keeping a track of all the available items in the inventory. If a particular item goes out of stock, it should be immediately reflected on the individual product page. Once the inventory gets updated relevant notifications can also be shared to individual customers who were looking for that product.
Based on a customer’s past purchases and buying habits, the app should recommend related products to the user. If this is set up and configured properly, it can significantly boost revenues, CTRs, conversions, and other important metrics. Moreover, they can have positive effects on the user experience as well, which translates into metrics that are harder to measure but are nonetheless of much importance to online businesses, such as customer satisfaction and retention.
Process & Track your orders at blazing speed
Payment Gateway Integrations
In this digital era, mobile payments are being integrated into the most e-commerce apps, enabling people to make payments directly using in-app payment options. By integrating multiple payment gateways like Mobile wallets, Credit cards, Debit cards, PayPal, Google Pay and other online payment options in your retail app, you can make it easy for them to pay in a reliable and convenient manner.
In order to check out multiple items together, the user must be allowed to add items to cart, just like real life shopping. This way, the customer can add up to as many items needed and checkout at once, and thus save a lot of time. In case a customer abandons an on-going transaction or order, they can be notified and also offered some discounts to make sure they make a purchase.
Logistics tracking and status features play an important role in your retail app as it will enable your customers to easily track the status of their ordered products or any item. You can keep updating their order tracking updates so that they can track their ordered products in real-time. Along with this, the customers can also track the products that have to be returned or are being returned. A refund will be provided as soon as the returned item reaches the inventory. You can also opt to send an order tracking alert through push notification, e-pod to them whenever any order is created or updated.
Arm you store with advance performance boosters
Customer Loyalty Management
Applications help in establishing brand loyalty for your business by engaging customers with suitable offers. The customers can offer them to collect certain points or credits after each purchase. This gamification allows the customer to come back and make a purchase
Ratings and Review
Almost all the shoppers prefer to buy products after seeing the reviews of a particular product online. This becomes important as shopping virtually is different from buying the product physically. You may want to know how the product is before you order. These reviews and ratings make a great impact on a customer’s buying decisions. Positive reviews influence the customers to make purchases while negative reviews may result in loss of customers and sales.
Digital Customer Support Chatbot
The social media culture has impacted the way people want to approach customer support on various sites. They prefer texting as a convenient option and thus they have incorporated it as a habit. A broad range of capabilities for your company can be provided by directly integrating customer support in your application. To make this process faster and efficient, you can take the help of chatbots. Responding quickly to customers’ requests enables you to keep your business on top of rising customer demands.
Build and measure strategic marketing efforts
In the wake of evolving trends, it is important that your retail app grasps the attention of customers by following these trends. While it is true that it depends on your industry, what you sell, what your potential customers are used to, and in some cases, what regulations prevent you from marketing in a certain manner, it is also important to follow up strategies like Retargeting, Content Marketing, Referral Marketing, Email Marketing and Social Media Marketing to boost up sales on your application. Saving the profile of a customer helps the company to give customized offers and discounts and thus contribute to customer loyalty.
Omni Channel Customer Experiences
Create a seamless experience for your customers whether your target audience shops from mobile, laptop or a brick-and-mortar store. Instead of switching apps for different brands, a customer can just look up to a single application that has products from all the retailers. This will allow your company to be one of a kind and will attract more customers, since people always want to save time on shopping.
Ecommerce & Predictive Analytics
The ecommerce analytics allows the retailers to analyse their customer’s click-through behaviours, shopping history and product preferences in real time. This helps marketing, sales and customer support departments to understand what strategies are working currently to drive business goals. Predictive Analytics provides retailers an ability to analyse large chunks of data to reveal insights which is humanly impossible. It can also allow businesses to forecast sales and do deep dive into customer data and predict logical reasons to provide business new strategies.
You wouldn’t believe how easy it is!
See it today, send us a request for Demo!